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Substance Over Image

Happily Natural Day is about loving ourselves as African people, and changing our community as a result of that love.

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The Mission

Happily Natural Day is an afrikan summer festival dedicated to holistic health, cultural awareness and social change.

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For The People

Bringing communities together through arts and culture while serving as a platform for black liberation movements from all across the globe.

Why Happily Natural Day?

  • One of a kind vendors and exhibitors

  • Socially conscious artists and performances plus Educational lectures and interactive workshops

  • Networking opportunities with grassroots advocates and community activists

  • Urban agriculture learning experiences on the farm

  • 17 Years of Dedicated Service To the Afrikan Community

Garden Plots for McDonough Are Open

Do you have a green thumb? 3300 McDonough Street is currently under development into a full fledge community garden! As the buzz around locally grown edible landscapes takes root throughout the country, the Friends of McDonough Street Garden are building raised beds, compost bins, greenhouses and a youth program teaching urban agriculture and social entrepreneurship. Now has never been a better time to go green!

Register For Your Plot Today

What Are You Looking For?

IM BLACK EVERY MONTH IM BLACK EVERY MONTH
$36.50 – $38.50 Who knew that the softest hoodie you'll ever own comes with such a cool design. You won't regret buying this classic streetwear piece of apparel with a convenient pouch pocket and warm hood for chilly evenings.



• 100% cotton face

• 65% ring-spun cotton, 35% polyester

• Front pouch pocket

• Self-fabric patch on... Add to Cart merch View Product Details Kwame Ture Taught Me Kwame Ture Taught Me
$18.00 – $26.50 This t-shirt makes for a great staple piece in any wardrobe! It has a classic fit with thick cotton fabric.

• 100% cotton
• Ash is 99% cotton, 1% polyester
• Sport Grey is 90% cotton, 10% polyester
• Pre-shrunk
• Shoulder-to-shoulder taping Add to Cart merch View Product Details 18th Annual Happily Natural Day Poster 18th Annual Happily Natural Day Poster
$16.00 – $25.00 Museum-quality posters made on thick and durable matte paper. Add a wonderful accent to your room and office with these posters that are sure to brighten any environment.

• Paper thickness: 10.3 mil
• Paper weight: 5.6 oz/y² (192 g/m²)
• Giclée printing quality
• Opacity: 94% Add to Cart merch View Product Details Face Cover Face Cover
$16.00 This neck gaiter is a versatile accessory that can be used as a face covering, headband, bandana, wristband, and neck warmer. Upgrade your accessory game and find a matching face shield for each of your outfits.

• 95% polyester, 5% elastane (fabric composition may vary by 1%)
• Fabric weight: 6.19 oz/yd² (210 g/m²)
• Breathable fabric
• Washable... Add to Cart merch View Product Details The Diverse CSA – Biweekly The Diverse CSA - Biweekly
$40.00 The Diverse CSA is a uniquely curated box of diverse local products. Each box will contain artisan food products, fresh local veggies, flowers and a local artisan good from our local farms, and gardens and from other local farmers and artisans.

The monthly box will be delivered twice per month or you can arrange for pickup... Add to Cart merch View Product Details The Diverse CSA – Monthly The Diverse CSA - Monthly
$25.00 – $30.00 The Diverse CSA is a uniquely curated box of diverse local products. Each box will contain artisan food products, fresh local veggies, flowers and a local artisan good from our local farms, and gardens and from other local farmers and artisans.

The monthly box will be delivered once per month or you can arrange for pickup... Add to Cart merch View Product Details Bandanas Bandanas
$6.90 This bandana features a one sided print with hemmed edges. Care instructions: Cold water delicate cycle, hang to dry. No bleach.
Add to Cart merch View Product Details Face Cover Face Cover
$16.00 This neck gaiter is a versatile accessory that can be used as a face covering, headband, bandana, wristband, and neck warmer. Upgrade your accessory game and find a matching face shield for each of your outfits.



• 95% polyester, 5% elastane (fabric composition may vary by 1%)

• Fabric weight: 6.19 oz/yd² (210... Add to Cart merch View Product Details Face Cover Face Cover
$16.00 This neck gaiter is a versatile accessory that can be used as a face covering, headband, bandana, wristband, and neck warmer. Upgrade your accessory game and find a matching face shield for each of your outfits.



• 95% polyester, 5% elastane (fabric composition may vary by 1%)

• Fabric weight: 6.19 oz/yd² (210... Add to Cart merch View Product Details Face Cover Face Cover
$16.00 This neck gaiter is a versatile accessory that can be used as a face covering, headband, bandana, wristband, and neck warmer. Upgrade your accessory game and find a matching face shield for each of your outfits.



• 95% polyester, 5% elastane (fabric composition may vary by 1%)

• Fabric weight: 6.19 oz/yd² (210... Add to Cart merch View Product Details Poly Scarf Poly Scarf
$23.80 – $69.13 Made from high quality poly voile and poly chiffon, this transparent scarf is extremely light and airy. Outstanding quality print turns it into a head turning style accessory.
.: 100% Polyester
.: Multiple sizes Add to Cart merch View Product Details Face Mask Face Mask
$16.00 This neck gaiter is a versatile accessory that can be used as a face covering, headband, bandana, wristband, and neck warmer. Upgrade your accessory game and find a matching face shield for each of your outfits.



• 95% polyester, 5% elastane (fabric composition may vary by 1%)

• Fabric weight: 6.19 oz/yd² (210... Add to Cart merch View Product Details Face Cover Face Cover
$16.00 This neck gaiter is a versatile accessory that can be used as a face covering, headband, bandana, wristband, and neck warmer. Upgrade your accessory game and find a matching face shield for each of your outfits.



• 95% polyester, 5% elastane (fabric composition may vary by 1%)

• Fabric weight: 6.19 oz/yd² (210... Add to Cart merch View Product Details Face Cover Pink Face Cover Pink
$16.00 This neck gaiter is a versatile accessory that can be used as a face covering, headband, bandana, wristband, and neck warmer. Upgrade your accessory game and find a matching face shield for each of your outfits.



• 95% polyester, 5% elastane (fabric composition may vary by 1%)

• Fabric weight: 6.19 oz/yd² (210... Add to Cart merch View Product Details Face Cover Face Cover
$16.00 This neck gaiter is a versatile accessory that can be used as a face covering, headband, bandana, wristband, and neck warmer. Upgrade your accessory game and find a matching face shield for each of your outfits.



• 95% polyester, 5% elastane (fabric composition may vary by 1%)

• Fabric weight: 6.19 oz/yd² (210... Add to Cart merch View Product Details Toxic Communities: Environmental Racism, Industrial Pollution, and Residential Mobility Toxic Communities: Environmental Racism, Industrial Pollution, and Residential Mobility
$25.45 Uncovers the systemic problems that expose poor communities to environmental hazardsFrom St. Louis to New Orleans, from Baltimore to Oklahoma City, there are poor and minority neighborhoods so beset by pollution that just living in them can be hazardous to your health. Due to entrenched segregation, zoning ordinances that privilege wealthier communities, or because businesses... Add to Cart merch View Product Details Eat Plants Lift Iron Eat Plants Lift Iron
$23.00 Eat plants, Lift Iron "Stronger than Ever, Never Felt Better!" -stic of dead prez The Wait is over! Finally, a straightforward book that truly understands the skinny man's challenges and offers a realistic and natural way to gain healthy weight and muscle! This is not about becoming a humungous body builder; it's about building... Add to Cart merch View Product Details White Privilege Unmasked White Privilege Unmasked
$21.95 All white people understand cultural differences from a platform of relative privilege, affecting their personal and professional interactions. How should they respond when confronted with this knowledge? This introductory book looks at the concept of whiteness, and shows how individuals can 'unmask' their own whiteness and take meaningful steps to break down unconscious bias and... Add to Cart merch View Product Details The Death Gap: How Inequality Kills The Death Gap: How Inequality Kills
$15.10 We hear plenty about the widening income gap between the rich and the poor in America and about the expanding distance separating the haves and the have-nots. But when detailing the many things that the poor have not, we often overlook the most critical—their health. The poor die sooner. Blacks die sooner. And poor urban... Add to Cart merch View Product Details The Racial Contract The Racial Contract
$22.75 The Racial Contract puts classic Western social contract theory, deadpan, to extraordinary radical use. With a sweeping look at the European expansionism and racism of the last five hundred years, Charles W. Mills demonstrates how this peculiar and unacknowledged "contract" has shaped a system of global European domination: how it brings into existence "whites" and... Add to Cart merch View Product Details What Does It Mean to Be White?: Developing White Racial Literacy – Revised Edition (Counterpoints) What Does It Mean to Be White?: Developing White Racial Literacy – Revised Edition (Counterpoints)
$41.50 What does it mean to be white in a society that proclaims race meaningless, yet is deeply divided by race? In the face of pervasive racial inequality and segregation, most white people cannot answer that question. In the second edition of this seminal text, Robin DiAngelo reveals the factors that make this question so difficult:... Add to Cart merch View Product Details Me and White Supremacy: Combat Racism, Change the World, and Become a Good Ancestor Me and White Supremacy: Combat Racism, Change the World, and Become a Good Ancestor
$17.03 The New York Times and USA Today bestseller!"Layla Saad is one of the most important and valuable teachers we have right now on the subject of white supremacy and racial injustice."―New York Times bestselling author Elizabeth GilbertBased on the viral Instagram challenge that captivated participants worldwide, Me and White Supremacy takes readers on a 28-day... Add to Cart merch View Product Details This Book Is Anti-Racist: 20 Lessons on How to Wake Up, Take Action, and Do The Work (Empower the Future, 1) This Book Is Anti-Racist: 20 Lessons on How to Wake Up, Take Action, and Do The Work (Empower the Future, 1)
$5.87 Who are you? What is racism? Where does it come from? Why does it exist? What can you do to disrupt it? Learn about social identities, the history of racism and resistance against it, and how you can use your anti-racist lens and voice to move the world toward equity and liberation.“In a racist society,... Add to Cart merch View Product Details Stamped from the Beginning: The Definitive History of Racist Ideas in America (National Book Award Winner) Stamped from the Beginning: The Definitive History of Racist Ideas in America (National Book Award Winner)
$11.94 The National Book Award winning history of how racist ideas were created, spread, and deeply rooted in American society. Some Americans insist that we're living in a post-racial society. But racist thought is not just alive and well in America--it is more sophisticated and more insidious than ever. And as award-winning historian Ibram X. Kendi... Add to Cart merch View Product Details How to Be an Antiracist How to Be an Antiracist
$13.98 NEW YORK TIMES BESTSELLER • From the National Book Award–winning author of Stamped from the Beginning comes a “groundbreaking” (Time) approach to understanding and uprooting racism and inequality in our society—and in ourselves.“The most courageous book to date on the problem of race in the Western mind.”—The New York Times NAMED ONE OF THE BEST BOOKS... Add to Cart merch View Product Details The Traphouse Vegan, Lifestyle Guide The Traphouse Vegan, Lifestyle Guide
$24.99 Vegan Traphouse specializes in worldwide catering and holistic services. It is co-owned by Eboni Washington, a teacher from Bronx, NY and Michele Simmons, a counselor from Washington, DC. The way that we prepare food is just as important as the food itself. Our food is soul food because it comes from our hearts. We specialize... Add to Cart merch View Product Details Hoodoo Herb and Root Magic: A Materia Magica of African-American Conjure Hoodoo Herb and Root Magic: A Materia Magica of African-American Conjure
$16.00 This is the first book of its kind, presenting accurate botanical information about roots and herbs employed in conjure, with sample spells that will show you how to make and use your own mojo bags, spiritual baths, and incenses. 224 pages 500 herbs, roots, minerals, and rare zoological curios, 750 traditional spells, tricks, and magical... Add to Cart merch View Product Details Deep Roots: Rice Farmers in West Africa and the African Diaspora (Blacks in the Diaspora) Deep Roots: Rice Farmers in West Africa and the African Diaspora (Blacks in the Diaspora)
$29.48 Mangrove rice farming on West Africa's Rice Coast was the mirror image of tidewater rice plantations worked by enslaved Africans in 18th-century South Carolina and Georgia. This book reconstructs the development of rice-growing technology among the Baga and Nalu of coastal Guinea, beginning more than a millennium before the transatlantic slave trade. It reveals a... Add to Cart merch View Product Details Deep Roots: How Slavery Still Shapes Southern Politics (Princeton Studies in Political Behavior) Deep Roots: How Slavery Still Shapes Southern Politics (Princeton Studies in Political Behavior)
$23.27 The lasting effects of slavery on contemporary political attitudes in the American SouthDespite dramatic social transformations in the United States during the last 150 years, the South has remained staunchly conservative. Southerners are more likely to support Republican candidates, gun rights, and the death penalty, and southern whites harbor higher levels of racial resentment than... Add to Cart merch View Product Details Vegetable Kingdom: The Abundant World of Vegan Recipes Vegetable Kingdom: The Abundant World of Vegan Recipes
$17.39 “Phenomenal . . . transforms the kitchen into a site for creating global culinary encounters, this time inviting us to savor Afro-Asian vegan creations.”—Angela Y. Davis, distinguished professor emerita at the University of California Santa CruzMore than 100 beautifully simple recipes that teach you the basics of a great vegan meal centered on real food,... Add to Cart merch View Product Details

Happily Natural Day Event Calendar

Socially Distanced Saturdays @ Sankofa

February 6 @ 12:00 pm - March 27 @ 2:00 pm

Building Resilient Food Systems in Richmond VA

February 25 @ 12:00 pm - 2:00 pm