Get a Vendor Booth at Happily Natural Day


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The 21st Annual Happily Natural Day
Saturday August 31 – 12 noon to 10pm
5th District Mini Farm
Southside Richmond, Virginia


The 21st Annual Happily Natural Day
Saturday August  31st – 12noon to 10pm
5th District Mini Farm
Southside Richmond, Virginia

The Happily Natural  Day is a staple Richmond festival that is now in its 19th year, This dynamic summer event highlights a fusion of lifestyle and social responsibility that is surging within the African American community. The integration of entertainment and education that Happily Natural Day exemplifies represents a powerful trend surging within communities of color. Exhibiting provides a unique opportunity for your enterprise to connect with this enormous socially conscious audience in a relevant and authentic way.

Happily Natural Day is an event that promotes love and pride in being of African descent. Festival attendees can participate in workshops, lectures, shop in our african marketplace for one of a kind art, jewelry, body and haircare products & edutain themselves through the socially conscious messages delivered by artists from around the globe.


  1. Proud of their African heritage
  2. Are holistic health & culture enthusiasts
  3. 38% are male
  4. 62% are female
  5. 60% are over 35
  6. 75% say they purchase products based on the quality alone.
  7. More than 20% of Happily Natural Day patrons earn over $50,000 per year
  8. 68% are college graduates
  9. 30% attended Happily Natural Day based on word of mouth alone.

We reserve the right to refuse exhibitors if the business, service or product is not appropriate for Happily Natural Day. Please note that product duplication is a consideration. For instance; we do not have eight vendors all selling shea butter and black soap or 4 vendors all selling hand etched earrings – this allows for each vendor to retain a high level of exclusivity and keeps the marketplace diverse and eclectic.

People who attend Happily Natural Day are looking for natural hair & skin products, original fashion & accessories, DVDs & books, arts & crafts, wellness products, financial planning, community based organizations, alternative health practitioners, healthy food choices & more at this event.

Frequently Asked Questions:

  • Booth Sizes are 10 feet by 10 feet. Vendors are encouraged to bring a tent and table. To make your experience easy – our team can provide tents and tables for you at an additional cost.
  • The event is located at 5th District Mini Farm. 2208 Bainbridge St Richmond VA 23225. The time is 12 – pm.
  • There will be 30 vendors for the festival total.
  • We anticipate between 800-1200 attendees based on pre-COVID attendance.
  • There are no more than 4 vendors per product category.
  • Vendors are required to stay the entire time of the event.
  • Vendors must provide their own generator for electricity due to the event being outdoors.
  • The event is outdoors.
  • Spaces will be identified prior to the festival beginning and a map plus staff will be provided to assist vendors in locating their set up.
  • The festival is marketed by Happily Natural Day; the organization used on print media, press releases and social media ads to promote the event.
  • Attendees are encouraged to adhere to state Regulations for COVID for outdoor events in Virginia.
  • COVID vaccinations are not required for vendors.
  • The event is open and free to the general public.
  • WiFi is not available.
  • A refund is provided for all vendors upon cancellation. The rain date is Sunday August 28th.

Additional information

Booth Type

Farmer, Food Truck, Gardening Product, Other, Visual Arts, Books, Caribbean Food, East African Food, Fashion, Home Decor, Jewelry, Latinx Food, Natural Body Care, Natural Cosmetic, Natural Haircare, Non-Profit, Southern Food, Vegan Food, Wellness, West African Food

Booth Size

10×10, 10×20, Food Truck

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